Traffic Crashes Cost America Almost $1 Trillion Per Year

Cars are an integral part of everyday life for many people, and their prevalence can often make it difficult to remember the danger that comes with driving a motorized vehicle. Even though motor vehicle crashes are a leading cause of death in the United States, many people are not aware of the financial implications of highway accidents. According to research [[1](https://jnylaw.com/traffic-crashes-cost-america-almost-one-trillion-dollars-per-year/) and [[2](https://www.sciencedirect.com/science/article/pii/S2542519619301706)], traffic crashes cost America an estimated $1 trillion every year. This alarming amount doesn’t include the cost of the physical and emotional damage, pain, and loss that are incurred in the wake of these tragic accidents. An understanding of the magnitude of this economic burden may encourage action to address the issue.

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• Model loyalty works wonders for businesses because it offers valuable incentives to customers and helps to create a reliable customer base. Among those companies that know how to use loyalty programs to their advantage is Marks and Spencer, a British department store chain, which in 2015 launched its ‘Sparks’ loyalty scheme. [[1](https://www.gbnews.com/lifestyle/marks-and-spencer-premium-loyalty-card-sparks)] Through this program, customers are rewarded with points each time they spend in store or post product reviews. This encourages customers to keep coming back and it also helps to gather data which can be used for customer segmentation and targeting.
• In addition to an in-store loyalty scheme, Marks and Spencer also offers an online loyalty program. This is designed to reward customers who shop online and provides additional benefits such as exclusive discounts and offers. [[2](https://ww.fashionnetwork.com/news/m-s-launches-loyalty-programme-internationally,1453480.html)] This helps to build stronger relationships with customers and encourages them to keep coming back, thereby increasing sales and customer retention.
• Marks and Spencer’s loyalty program has been very successful and they recently launched an international loyalty program which is available in 25 markets across the globe. [[3](https://www.marksandspencer.com/c/help-and-support/loyalty-and-rewards)] This demonstrates the power of loyalty programs, which are now being used by many companies to great success. By rewarding customers for their loyalty and providing incentives, businesses can create a stronger customer base which can lead to increased sales and profit.
• Q&A

Model loyalty works wonders for businesses because it offers valuable incentives to customers and helps to create a reliable customer base. Among those companies that know how to use loyalty programs to their advantage is Marks and Spencer, a British department store chain, which in 2015 launched its ‘Sparks’ loyalty scheme. [[1](https://www.gbnews.com/lifestyle/marks-and-spencer-premium-loyalty-card-sparks)] Through this program, customers are rewarded with points each time they spend in store or post product reviews. This encourages customers to keep coming back and it also helps to gather data which can be used for customer segmentation and targeting

What does Sparks loyalty scheme offer?
M&S Sparks is all about spoiling customers with amazing rewards and a huge variety of exclusive offers tailored to their interests and preferences. Customers can join the program and get 1 Sparks point for every £1 spent in store and online. Plus, they can get bonus points for activities like product reviews. At M&S, customers can redeem their points for a range of benefits, including free drinks, discounted clothing, free meals in-store, or even discounts on holiday packages.

What makes Sparks stand out?
The best thing about Sparks is that it’s totally personalized, offering rewards that suit each individual customer from M&S. It also provides the company a platform to create a more loyal customer base – something that can only be achieved by understanding customers better. With Sparks, customers share useful information about their shopping habits, preferences, and more, so that M&S can tailor its offers even further. Sparks also has a range of bonus features, such as the ability to save items for later, access exclusive deals, and enjoy free next-day delivery. [[2](https://www.thisismoney.co.uk/money/bills/article-11766219/M-S-reveals-new-SUPER-loyalty-card-costs-120-year.html)] To make the most of Sparks, customers must register a card and create an account. This helps to build confidence and trust, making customers feel like they are part of the M&S shopping family. [[3](https://www.marksandspencer.com/c/getting-started-getting-a-card-and-registering)]

In addition to an in-store loyalty scheme, Marks and Spencer also offers an online loyalty program. This is designed to reward customers who shop online and provides additional benefits such as exclusive discounts and offers. [[2](https://ww.fashionnetwork.com/news/m-s-launches-loyalty-programme-internationally,1453480.html)] This helps to build stronger relationships with customers and encourages them to keep coming back, thereby increasing sales and customer retention

M&S Sparks Online Loyalty Program is a rewards program, available online, that offers customers exclusive discounts and other benefits. With the program, customers can redeem discounts on their online purchases, with marks earned from their purchases. Customers can also receive additional benefits such as exclusive access to offers from the M&S partners, online discounts and advanced notice of new products. Furthermore, customers can donate their Sparks points to the M&S Foundation or select one of the M&S designated charities, allowing them to make a difference and feel a part of something bigger.

The loyalty programme encourages customers to keep coming back to M&S, from creating their own personalised shopping destination to staying informed of new products and offers. With the Sparks programme, customers can also enjoy a tailored shopping experience, with personalised communication and recommendations based on their shopping behaviour and purchase history. By focusing on the customer’s relationship with the company, M&S can better tailor their product offering, and provide customers with discounts and exclusive deals to increase sales and loyalty.

Marks and Spencer’s loyalty program has been very successful and they recently launched an international loyalty program which is available in 25 markets across the globe. [[3](https://www.marksandspencer.com/c/help-and-support/loyalty-and-rewards)] This demonstrates the power of loyalty programs, which are now being used by many companies to great success. By rewarding customers for their loyalty and providing incentives, businesses can create a stronger customer base which can lead to increased sales and profit

M&S’ loyalty program has been quite successful and they just launched a much larger global program which is active in 25 markets [[3](https://www.marksandspencer.com/c/help-and-support/loyalty-and-rewards)]. This is evidence of the power of loyalty programs which are now being utilized by many companies worldwide. These programs have brought discernible success to businesses in various ways:

• Incentives and rewards are given to customers which result in better loyalty towards the brand and its products.
• Consistent discounts, points or other benefits increase customer engagement.
• A larger customer base is encouraged which leads to higher sales volumes.
• The business gains valuable insights about their customers.

With these advantages, loyalty programs can be used to increase a business’ profits. This is because customers are more likely to keep engaging with the business, leading to more loyal customers and a stronger customer base. Further, the various incentives offered by the program can be used to increase the perception of the brand, leading to more people hearing about the product and sales subsequently increasing.

Q&A

Q: What are the costs associated with traffic crashes in the United States?

A: Traffic crashes in the United States are estimated to cost approximately $340 billion a year, according to statistics from 2019 [[3](https://www.nhtsa.gov/press-releases/traffic-crashes-cost-america-billions-2019)]. This figure includes costs associated with injuries and fatalities, medical bills, the increased need for emergency services, and property damage. The total costs of motor-vehicle incidents in 2021, including costs related to injury, totaled around $498.3 billion [[1](https://injuryfacts.nsc.org/motor-vehicle/overview/introduction/)]. This is an increase of almost $1 trillion per year since 2019 [[2](https://www.forbes.com/sites/tanyamohn/2023/01/16/traffic-crashes-cost-us-340-billion-a-year-thats-230-in-taxes-for-every-household/)], demonstrating the devastating financial impact of road accidents.

The tragic and costly consequences of traffic-related accidents cannot be disregarded. It is estimated that these preventable incidents cost America almost $1 trillion every single year. The cost of human lives cannot be measured in money, but from a financial aspect, an estimated $340 billion each year is taxed onto the nation’s taxpayers alone. Motor vehicle-related deaths, property damage, medical expenses, and other associated costs have been estimated as high as $1 trillion annually [1](https://www.forbes.com/sites/tanyamohn/2023/01/16/traffic-crashes-cost-us-340-billion-a-year-thats-230-in-taxes-for-every-household/), according to the National Highway Traffic Safety Administration [2](https://www.mkrfirm.com/blog/2017/april/motor-vehicle-crashes-cost-the-u-s-nearly-1-tril/). It is thus clear that the importance of safety awareness and the consequences of reckless driving must be addressed and cannot be overlooked [3](https://www.latimes.com/business/autos/la-fi-hy-economic-impact-of-traffic-accidents-20140529-story.html). Together, we can prevent the countless accidents that lead to this staggering cost, and work to create a healthier and safer environment for everyone on the roads.
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